Since launching in 2011.THE ICONIC has focused on channelling the latest technology to provide unrivalled access to more than 700 local and international brands and a huge 45 000 fashion and sports products for men and women. Since launching in 2011.THE ICONIC has focused on channelling the latest technology to provide unrivalled access to more than 700 local and international brands and a huge 45 000 fashion and sports products for men and women.