Shutterfly is an American Internet based image publishing service based in Redwood City, California. Shutterfly\'s flagship product is its photo book line. The company was founded in 1999 and is currently led by Christopher North.Shutterfly is an American Internet based image publishing service based in Redwood City, California. Shutterfly\'s flagship product is its photo book line. The company was founded in 1999 and is currently led by Christopher North.