Oriental Trading Company is the nation\'s largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. The company has been recognized as one of the Top 20 Internet Retailers based on customer satisfaction.Oriental Trading Company is the nation\'s largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. The company has been recognized as one of the Top 20 Internet Retailers based on customer satisfaction.