Magnolia Bakery is a chain of bakeries founded in New York City. The first location opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan. The bakery is known for its desserts, especially its cupcakes.Magnolia Bakery is a chain of bakeries founded in New York City. The first location opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan. The bakery is known for its desserts, especially its cupcakes.