The Life Is Good Company is an American apparel and accessories wholesaler retailer and lifestyle brand founded in 1994 and best known for its optimistic T shirts and hats many of which feature a smiling stick figure named Jake and the registered trademark.The Life Is Good Company is an American apparel and accessories wholesaler retailer and lifestyle brand founded in 1994 and best known for its optimistic T shirts and hats many of which feature a smiling stick figure named Jake and the registered trademark.