Headline has been making intelligently funny tees and apparel from San Francisco since 2004. Back then, George W. Bush was president, gas cost $2, and t-shirts were called “torso shorts.” (Citation needed.) Over 10 years and millions of t-shirts later, we still have the same mission: to create fun, premium apparel that leaves an impression.Headline has been making intelligently funny tees and apparel from San Francisco since 2004. Back then, George W. Bush was president, gas cost $2, and t-shirts were called “torso shorts.” (Citation needed.) Over 10 years and millions of t-shirts later, we still have the same mission: to create fun, premium apparel that leaves an impression.