Since our creation in 1989 G Star philosophy has always been Just the Product. This single minded approach has led to many denim ‘firsts the introduction of ‘luxury denim for the streets by fusing high level craftsmanship with street level edge to create a new denim sector the positioning of raw untreated denim as a wearable and desirable material and the evolution of our distinctive denim silhouette through the adoption of architectural Since our creation in 1989 G Star philosophy has always been Just the Product. This single minded approach has led to many denim ‘firsts the introduction of ‘luxury denim for the streets by fusing high level craftsmanship with street level edge to create a new denim sector the positioning of raw untreated denim as a wearable and desirable material and the evolution of our distinctive denim silhouette through the adoption of architectural