In 1990 we launched Free Country with the mission to make the outdoors accessible to everyone. We knew that if we made quality lifestyle apparel that combined fashion with function at a great price and people would be inspired to do their own thing.In 1990 we launched Free Country with the mission to make the outdoors accessible to everyone. We knew that if we made quality lifestyle apparel that combined fashion with function at a great price and people would be inspired to do their own thing.