It all started back in 1999 when we opened our first boutique in Houston and Texas and filled it with a winsome collection of hand picked merchandise. Women everywhere instantly fell in love with us so much so that we now have over 700 boutiques in 48 states across the country . We also launched our online boutique francescas.com so you can shop.It all started back in 1999 when we opened our first boutique in Houston and Texas and filled it with a winsome collection of hand picked merchandise. Women everywhere instantly fell in love with us so much so that we now have over 700 boutiques in 48 states across the country . We also launched our online boutique francescas.com so you can shop.