Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands. Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in ten countries globally.Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands. Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in ten countries globally.