Our brand began with a passion for animals needle thread and the belief that cruelty free fashion could be achieved. Nearly 30 years ago after sewing a luxurious faux fur coat for herself Donna Salyers designed a sewing kit so others could do the same. Success followed passion and excellence and Donna ushered in an exciting new era for the faux fur industry.Our brand began with a passion for animals needle thread and the belief that cruelty free fashion could be achieved. Nearly 30 years ago after sewing a luxurious faux fur coat for herself Donna Salyers designed a sewing kit so others could do the same. Success followed passion and excellence and Donna ushered in an exciting new era for the faux fur industry.