DWR started when founder Rob Forbes tried to furnish his apartment with the clean simple classics he had come to appreciate while living in London. He discovered that works of designers such as Eames Le Corbusier and Saarinen were out of reach for anyone.Design Within Reach exists to make authentic modern design accessible.We were founded in 1998 consumers simply were not able to buy the classics at retail.DWR started when founder Rob Forbes tried to furnish his apartment with the clean simple classics he had come to appreciate while living in London. He discovered that works of designers such as Eames Le Corbusier and Saarinen were out of reach for anyone.Design Within Reach exists to make authentic modern design accessible.We were founded in 1998 consumers simply were not able to buy the classics at retail.