Coddies started with a question: why do shoes need to be boring The answer was: they don’t! Shoes we realised, can show just as much of your personality as your favourite T-shirt or that kooky hat you like to wear, you know the one.Coddies started with a question: why do shoes need to be boring The answer was: they don’t! Shoes we realised, can show just as much of your personality as your favourite T-shirt or that kooky hat you like to wear, you know the one.