Butter was born when some girls recognized a void in the shoe market for flirty and feminine designs. Since its debut in 2007 Butter recipe for success has evolved from the perfect peep toe pump to chic and collectible skimmers and flats.Butter was born when some girls recognized a void in the shoe market for flirty and feminine designs. Since its debut in 2007 Butter recipe for success has evolved from the perfect peep toe pump to chic and collectible skimmers and flats.