B2C Jewels established on the unique idea of making online purchase of jewelry easier has grown to become one of the largest and most respected online jewelry stores. It is backed by a family which has been in the diamond industry as renowned wholesalers from the past 20 years.B2C Jewels established on the unique idea of making online purchase of jewelry easier has grown to become one of the largest and most respected online jewelry stores. It is backed by a family which has been in the diamond industry as renowned wholesalers from the past 20 years.