The online store is launched. Altitude sports.com sells its products around the world. It is the first online outdoor retailer in Canada e commerce has barely taken off at this stage. The website becomes renowned thanks to people searching for extremely specific products often difficult to find in brick and mortar stores.The online store is launched. Altitude sports.com sells its products around the world. It is the first online outdoor retailer in Canada e commerce has barely taken off at this stage. The website becomes renowned thanks to people searching for extremely specific products often difficult to find in brick and mortar stores.