n 2002 Luke Peters Founder and CEO started Air and Water while he was working his day job as a Hazardous Waste Scientist. Every night he would burn the midnight oil building the site and adding products with adventure in mind. His goal was to do something new and have a great time doing it. Helping customers find the right air conditioner or heater was fun and an adventure at the time especially in 2002 after the internet bubble.n 2002 Luke Peters Founder and CEO started Air and Water while he was working his day job as a Hazardous Waste Scientist. Every night he would burn the midnight oil building the site and adding products with adventure in mind. His goal was to do something new and have a great time doing it. Helping customers find the right air conditioner or heater was fun and an adventure at the time especially in 2002 after the internet bubble.